Founder and CEO of OTTOSUNOVE, an independent communication agency based in Turin, which, using a neuromarketing approach, develops brand development, store marketing and retail design projects, following the customer throughout his purchase path. Florentino is a member of the Executive Committee of CERTAMENTE, the most important neuromarketing conference in Italy, he was a guest speaker at ESCP EUROPE (Master in Business Administration, Master in Food and Beverage, Executive Master), ISTUD, ABI, CONFCOMMERCIO, IED, RETAIL INSTITUTE, SAS, TAKEDA and UNIONE NAZIONALE CONSUMATORI. He is also "Ambasciatore della Crescita" of the "Festival della Crescita", organized by Future Concept Lab, and content contributor for La Repubblica - Affari e Finanza and Engage.it